Published on 2019/12/20 – Constance de Cambiaire, Sébastien Pierrot, Claire Abé
“Whether in care, dependency or home help, there is no shortage of success stories for businesses dealing with people over 80.
The senior citizens sector concerns goods and services aimed at people over 80 years of age. The economy of the elderly might still “only weigh” €500 million, but “it will explode in the next fifteen years or so”, assures Frédéric Serrière, strategic advisor on demographic ageing issues. Indeed, according to INSEE, the number of super-senior citizens will exceed 6 million by 2035. With their focus on the health sector, these new businesses have a bright future ahead of them.”
“Thanks to Otono-me and its fall prevention solution, this Toulouse-based start-up is dusting off the tele-assistance system. “Our sensors detect activity anomalies, for example, when someone is no longer standing up. That person’s relatives are notified via a mobile application”, explains 39-year-old founder Carole Zisa-Garat. The new company, which employs 13 people and turned over €1 million in 2017, is this year offering two new solutions for the general public, both reimbursed by mutual funds.”